NEWS RELEASE

June 18, 2008—FOR IMMEDIATE RELEASE
Slug: SnapTail
Source: Snap Tail Lures, LLC

Media contact: Bill AuCoin, AuCoin & Associates, 727-522-2371, wmaucoin@verizon.net
Images are available on request or can be downloaded from http://www.snaptaillures.com/medialogin/mediafiles/
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SnapTail: Unique Soft Plastic Worm and System Unveiled

The new SnapTailT System features colored tail snaps, S-curved tail, and recoil retrieves. “It will catch more bass than other plastic worms; you’ll see,” says the inventor.

TULSA, Okla. - An Oklahoma bass angler and inventor has unveiled a dramatically new plastic worm and soft plastic bait system—SnapTail—with three unique gamefish-catching features that make it superior to other plastic worms on the market.

The new SnapTail System uses patented colored tail snaps for changing colors without changing worms, an S-curve built-into its wide, flat tail to attract bass, and a proprietary recoil motion on retrieves and pauses for life-like bait action.

“The plastic worm is the best artificial lure in bass fishing and tournament history, but the SnapTail revolution is going to ratchet plastic worm fishing up to an entirely new level,” said Ronnie Line of Tulsa, who has been actively working on the new system for more than 10 years. “SnapTail will catch more bass than other plastic worms; you’ll see,” he said.

The SnapTail System kit, which retails for $29.95, includes four blister packs with a total of 30 worms in six popular colors and tail snaps, large and small, also in six different colors. The kit also includes a packet of SnapTail’s weighted, keeper style worm hooks and a bonus pack of plastic worms in the popular watermelon seed color. Line’s company, Snap Tail Lures LLC, headquartered in Tulsa, accepts check, money order or credit card and takes orders via its website, http://www.snaptaillures.com , or on the phone 1-877-828-9189. Anglers may also order replacement snaps and hooks.

Snaps. Sways. Springs.
One of its three advantages over the traditional plastic worm, as the name suggests, is that the SnapTail worm has a slot in the tail to accept matching snaps of six different colors or color combinations. Two curved snaps click into place on opposite sides of the slotted tail. The opportunity to present more colors on successive casts, without having to change worms, lets anglers more quickly determine which color or colors earn the most strikes.

The SnapTail System’s second major advantage over standard issue plastic worms, Line said, is the S-curve built into the extra-wide, flat, soft plastic tail. When the angler lets the new worm drop into thick vegetation or structure, the wide tail with its shapely curves waves seductively to bass, walleye and other gamefish. “It’s an undulating motion, like a leech or an eel,” said Line.

The third major benefit is in the SnapTail swimming action. On the retrieve, the curved tail lengthens then, on the pause, the tail springs back into its normal S-curve shape. Line said the colored snaps and the recoil-like tail motion make SnapTail more effective than other plastic worms whether it is fished finesse/jig style, shaky head style, or with a faster swimming motion. He said this unique swimming action makes SnapTail especially effective when fishing in muddy or stained water. “It makes bass mighty hungry or mighty mad, but either way they go after it,” said Line. “With SnapTail I’ve had better hook-up ratios on males protecting the spawning beds.”

That awful feeling
Line started actively working on the innovative lure more than 10 years ago and has been thinking about it for more than 25. He said he was motivated to develop the SnapTail System because of “that awful feeling you get when you’re not catching bass but your partner is. When fish are biting your partner’s worm, but they are not biting your worm, you are compelled to change to a worm with the same color in order to catch fish. At that point I challenged myself to create a plastic worm with a quick color-changing system.

“I’m a better-mousetrap kind of guy, always trying to make things work better,” said Line. As owner of a manufacturing company, Line was instrumental in the development and design of standalone office panels for modular offices.

Line said about ten years ago he was able to give the SnapTail worm its second major advantage over standard plastic worms, the S-curve in the tail. “The lure’s tail shape and vigorous swimming action attracts bass and provokes strikes, too,” said Line. “No other plastic worm on the market has this kind of action. Standard worms swim pretty much like a wooden pencil.”

Asked how he was able to produce SnapTail worm’s S-curve and swimming action, Line said, “Well, I can’t tell you that! I can’t give away our trade secrets. But I can say there has never been a worm on the market that has this kind of look, this kind of memory, and this kind of action. I catch more bass with SnapTail than any other plastic worm,” he said.

Plaster of Paris Mold
Line made his first plastic worm prototype in a balsa wood and plaster-of-Paris mold that he fashioned inside the box from the bank with new checkbooks. In the succeeding years Line collaborated with bass pros, guides and biologists to make improvements to his prototype and he estimates that he has tested it on more than 20 lakes from Florida to Texas and in Mexico, too.

When Line was satisfied with his fishing innovation he and his son Robb started Snap Tail Lures, LLC to manufacture and market the revolutionary worm and system. Anglers can order the Snaptail Lures Package which consists of two blister packs of large, colored snaps and worms with 6-inch tails plus two blister packs of small, colored snaps and worms with 4-inch tails. The kit includes bonus packs of keeper-style weighted hooks and extra plastic worms. In all there are 24 matching pairs of snaps, four weighted keeper hooks, and 30 SnapTail plastic worms in six colors - sapphire blue, green pumpkin, black neon, smoked silver, June bug, and watermelon seed. Additional snaps, large and small, can be ordered separately in any one of six colors—neon green, chartreuse, pearl white, bubble gum, powder blue and fire red.

Robb Line said the company is developing new packaging concepts for retailers that will include the worms and snaps. SnapTail accepts any style of plastic worm hook or rigging style. “You fish it just like any other soft bait. You can rig it to drop shot or rig it Texas style, Carolina style or you can fish it weightless. You can jig it and fish it shaky head style, too.”

About Snap Tail Lures, LLC
The SnapTail System kit, including worms, snaps and hooks, can be ordered directly from the company website, http://www.snaptaillures.com , for $29.95, or by phoning 1-877-828-9189. Write to Snap Tail Lures, LLC, 10404 E. 55th Place, Suite A, Tulsa, OK 74146.

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